Best Places To Launch Your SaaS Product In 2024

Finding places for SaaS product launches and promoting established startups is one of the most common challenges SaaS founders face. The best marketing should focus on reaching your customer persona and what to do if you have yet to find your ideal buyer.

Your Saas product launch is a vital step that needs in-depth planning. Standing out in a crowded market within the SaaS industry calls for marketing and income strategies that attract customers to you. A diverse product launch plan is an excellent way to start your new software company on the right foot.

So, If you need help launching and promoting your product and finding your first customers, we put together this list of the best places to launch your Saas product and promote your early-stage startup.

Websites and directories help you save the frustration of sifting through all of them. We have compiled a list of the highest-quality directories and websites to promote your Saas products. Each directory has been screened to ensure they’re credible, appear on the first few pages of Google, and have plenty of reviews and visitors. Let’s dive into some fantastic launching and promoting places for your Saas products.

Image Source – Product Hunt

Product Hunt is the most popular platform where SaaS founders launch and promote their products. This platform is quite simple, and It’s a community of tech-savvy folks interested in launching solutions for their problems. People here like to provide feedback and bond with others with similar interests.

Product Hunt has one of the largest active communities of beta users on the net, and its subscription service is free. The site gets 6M+ monthly visits, which is fantastic, and if you want to generate immediate exposure for your SaaS company, there are few great places to do so on the net than Product Hunt.

After fully understanding the site’s workings, you can capture the imagination to hit the Product Hunt front page. You must tailor your product launch to best suit and appeal to the site’s users. Since it’s so social, strategically adding your product is essential to gain traction. After the product launch, the ones with the most votes end up at the top.

Image Source – Indie Hackers

Indie Hackers is another popular online community that inspires successful founders to hang out to share experiences, learn from each other, and promote their products. The community offers meetups, podcasts, newsletters, and a forum where you can interact with like-minded founders by creating and replying to posts. 

You can promote your SaaS on Indie Hackers by completing a post, responding to posts, or submitting your product to the IH directory. To promote your SaaS by creating a post, ask for honest feedback and opinions instead of spamming your app. To keep safe from spam, reply to posts that include a link to your app when it’s relevant.

Image Source – Hacker News

Hackers News is the most popular social news website for discovering tech-related news. Y Combinator owns the site, and millions of readers visit it monthly. Hacker News is well known for being a brutal place to promote a new idea. The community isn’t always supportive when providing feedback; critiques prevail overpraise. 

If you hit the front page, Hacker News can help you reach thousands of users, which reminds the Saas founder to try it. One suggestion for launching Hacker News is accumulating karma before posting, enhancing your chances of reaching the top spots. 

Ask for external support if you can; every upvote counts on HN, so the more traction you get, the better. Also, use the ‘Show HN’ at the beginning of your post, which will help your post reach the Show Hacker News section.

Image Source – Betalist

Betalist is a well-known startup directory for discovering the pre-launch of Saas startups. The platform includes a front page to browse startups chronologically and a top navigation to browse products by topic, e.g., SaaS, AI tools, mobile apps, etc.

To promote your SaaS on Betalist, you only need to click the ‘submit startup’ CTA on the header and provide basic information, like a link, description, product images, etc. Your startup will be featured on the front page within one month of submission if your product meets the criteria.

Two listing options are available for software companies that want to appear on the site. With the free listing service, you can expect to appear on the site within two months of submission, though they only accept free listings more often than paid ones. Within 48 hours, it costs $129 for the fast-track version, which will see your startup featured. 

Image Source – PitchWall

PitchWall is another directory for finding early adopters for early-stage SaaS. It is a comprehensive tech product directory and a thriving community of over 100,000 founders worldwide. It offers a platform for discovering,  browsing, and hunting various tech products. Users can submit a wide range of tech products such as mobile apps, web apps, SaaS solutions,  desktop apps, IoT devices, innovative software, and hardware. 

 PitchWall also welcomes submissions at any stage of development, whether under development, in beta, or already live. The front of PitchWall has a Hot and New section, and hitting the first one will give your app more coverage and exposure.

To submit your product to PitchWall, click the ‘submit product’ link in the header and provide basic information about your startup. For a guaranteed spot in the Hot section of the directory, you will probably need to purchase a sponsorship for $199.

Image Source – Startup Stash

Niche directories offer more targeted search results and make it easier for users to quickly find what they want by showcasing apps/tools based on a specific niche.  You should submit your app to these directories if your product falls within a particular niche, as they offer an excellent opportunity to obtain consistent, high-quality traffic. You can find niche directories for just about any market or space, and the bar is generally low to get featured there.

Image Source – The Startup Pitch

The Startup Pitch is the oldest startup directory. It’s undoubtedly a little different from other sites on this list. You must create a business pitch to get featured on the site like you might provide to a print publication, and your pitch will be reviewed by the editors and published for visitors to read.

The purpose of this plan is to give lower-budget startups more exposure. Promoting your startup without denting your bank balance is an excellent way, as site users are specifically interested in startups and small businesses.

Image Source – GetApp

GetApp is the largest online business software directory; it always appears at the top of Google when you search for product names with reviews. Their lead generation campaign plans start at $1000.

Ensure you have enough funding to test it without jeopardizing your startup’s finances. In the end, it’s all a matter of ROI. Both B2B and B2C products are allowed.

There are also communities of SaaS founders and startups where you can share your product and get honest feedback from other founders like you. The most popular ones that we highly recommend you to promote your startup are as follows

Image Source – Reddit

Reddit is a community social network where people share their interests, hobbies, and passions. You may have heard of it since there is a community for almost anything there.

r/SaaS/: The SaaS subreddit is a space dedicated to founders where you can promote your product and discuss SaaS-related topics.

One of the best subreddits on Reddit – Entrepreneur, is a site used to generate buzz about a SaaS business. It is a Reddit community designed for professional networking. You can’t submit your company to it, but you can share news and stories about your firm with a sizable audience.

Another subreddit where you can promote your startup is the Reddit side-project. This group is great when you are just starting. You can engage with the community to get the word out about your actions and receive feedback from other users. 

The space is more than just sharing side projects; you can also find valuable discussions for growing and scaling your startups. Additionally, look for communities where you think your potential customers are so you can market your product directly to them.

Image Source – SaaS University

In Social groups, people with common interests interact with each other. The main difference between niche communities and social groups is that the latter is part of a well-known ecosystem such as Facebook, Discord, Telegram, etc. These social groups help you to join freely, participate, and promote your startup if you have an account with them. 

Now let’s see a few social groups for SaaS founders that you can join for free,

SaaS University is a Discord group that provides a space to discuss and share their knowledge. The group includes several channels, and discussions are made, which are organized into categories. You can quickly Join this community on Discord and make the most of the shared knowledge. 

SaaS Growth Hacks is a dynamic private Facebook community that supports CEOs, founders, and professionals passionate about starting, scaling, and running their SaaS businesses. You can quickly join this community with the help of your Facebook account, post queries, watch other success stories, and gain information on new trends.

StartupSauce is a private group for SaaS founders that provides Zoom calls,  Slack groups,  events, consultations, mastermind classes, and workshops. This community is excellent for individuals who want to learn and grow. Initially, members will get a free consultation. Later on, you can avail the workshops and events held monthly. 

Image Source – Linkedin

If you are good at writing and have something interesting to say, the approach of building and sharing progress in public is worth trying. Both organic and paid social have fantastic vital benefits that can be useful for your B2B SaaS startup. Keep doing both to gain traction on your social media platform more effectively.

LinkedIn is a great place to start if you’re planning your SaaS social media product launch for the first time. With more than 630 million monthly active members, it’s a centralized network where  Saas founders can connect with and provide real-time value for leaders, influencers, and decision-makers. 

Niche communities are places where people with similar interests meet to talk and share experiences, which have identical features to directories. In addition to promoting it, you can learn from people in your market by hanging out there. They are an invaluable tool for your SaaS because, like the directory, you can find niche communities in your space by searching Google or using networks of communities.

Image Source – Growth Hackers

GrowthHackers is a platform that is focused squarely on growth. The community requires you to prove you are in growth marketing. The system helps them prioritize tests with the most potential to impact growth results. It helps teams work together to accelerate growth results. GrowthHakers experiments by integrating analytics solutions like Amplitude and MixPanel testing solutions like Optimizely and Google Optimize. It also provides collaboration systems like Slack, Asana, and Jira.

Software review websites are directories of apps or tools that help you find a group of products in a particular market or information about a specific product. They help check reviews and find alternatives to any application or tool.

Image Source – Capterra

Capterra is a platform for discovering and sharing new products with plenty of traffic, reviews, and filtering systems to help users find the right product. With over 1 million monthly visitors, Capterra can help you generate leads and gather user reviews; moreover, it is open to B2B and B2C products; they offer free and pay-per-click plans.

Since they are directories of websites, you can submit your startup to the most popular ones to get ‘free backlinks’ and the chance to be featured among your competitors. The best software review websites for submitting your startup are  G2, Capterra, Software Advice, AlternativeTo, and SaaSHub.

These directories offer premium packages to boost your business’s traffic, but purchasing to submit your startup is optional.

Image Source – G2 Crowd

G2 Crowd is another software review website for submitting your startup, and it is a very credible source for business software reviews. It also has comparison features such as software grids and search filters that help pinpoint users to the right product. They also allow visitors to respond directly to user reviews free of charge, but mobile applications and B2C products are not allowed.

These directories offer premium packages to boost your business’s traffic, but purchasing to submit your startup is optional.

Image Source – Software Advice

Software Advice is a bit like Capterra but toned down. They have a decent number of reviews, but their comparison features are a bit limited. They have decent traffic, with 30,221 reviews on the site. You can list your product for free and use their paid lead generation services if you’d like.

A SaaS marketplace is an online platform that combines multiple Software as a Service (SaaS) applications from various vendors, allowing customers to discover, compare, and purchase different software solutions in one place. Let’s dive into some marketplaces for launching your Saas products

Image Source – Appsumo

AppSumo is where you can promote your startup and a marketplace where you can list your product and get early adopters to purchase it. It is one of the most significant markets for product lovers and SaaS technologists, nicknamed Sumo-lings. AppSumo finds and partners with the hottest tech companies to give Sumo-lings access to insane deals on their products.

AppSumo works clearly: you can submit your SaaS to the AppSumo marketplace, and in exchange for a lifetime discount you offer to the AppSumo audience, you start making some cash when they showcase your product to thousands of potential customers.

If you don’t make much money, you can validate if there is a demand for what you have built. You can benefit from the customers by asking them for suggestions for the further improvement of your product.

Image Source – SaaS Mantra

SaaS Mantra is a marketplace for discovering unique software products.  Like AppSumo, SaaS Mantra is a marketplace specifically designed for SaaS founders who list their products on the platform in exchange for a lifetime discount.

They are a small but mighty team of SaaS enthusiasts on a mission to bring the best products to the spotlight and help businesses of all sizes find the perfect solution for their needs. The pros and cons of SaaS Mantra are the same as AppSumo, and it’s up to you to decide if it’s worth trying these marketplaces.

Image Source – Pitch Ground

PitchGround is similar to AppSumo and SaaS Mantra, a marketplace where you can submit your SaaS project in exchange for a lifetime discount. PitchGround is a unique SaaS marketplace bridging the gap between early-stage SaaS companies and adopters. This platform has functionality similar to AppoSumo and SaaS Mantra, and you are free to apply to all of them and take advantage of three different potential audiences.

Image Source – AngelList

AngelList is another popular platform where you can promote your startup. The platform is designed to help startups get funding and hire skilled employees. Even if you’re not looking for those things, it’s still an excellent place to list your firm.

You can sign up for free. The site will get your name out there to people worldwide. The site receives a hugely impressive five million monthly visits! If you can get even a small number of those site visitors to view your site, that’s a massive boost to your traffic. AngelList has a social aspect because, through the platform, you can contact other business owners who can help your company grow.

Image Source – Beta Bound

Beta Bound is a platform for beta testers listing all available beta testing opportunities online. Having a company of beta testers to report issues to you provides you with valuable additional feedback.

Moreover, paid and free listing services are available. With over 110,000 monthly visits,  the listing will help get your product site noticed.

Launching and promoting places plays an excellent role in the road map of a successful SaaS product. There is no perfect product at launch, so we suggest promoting your SaaS in channels where you can gather early feedback. After that, get to know how the tone of your product matches the audience, and then you can launch only once in one shot and more competitive places.