15 Best SaaS Marketing Blogs You Should Follow in 2024

When you are working in a field like SaaS, you know there’s always something to learn about marketing.

Be it how to write a catchy heading or how brands are hacking their growth with marketing campaigns.

To keep you posted, we are sharing the 15 best SaaS marketing blogs that you must follow in 2024.

These blogs share some of the most well-researched industry insights—in a way that you know how to use them in your SaaS journey.

Without taking any more time, let’s get started with the list of 15 best SaaS marketing Blogs of 2024 right away.

15 Finest SaaS Marketing Blogs

1. Grow and Convert

Grow and Convert is among the best SaaS marketing blogs that bring actionable insights into content writing and content marketing.

Warning. Once you start to read this blog, you’ll begin to filter most of the repetitive content and see the actual content hacks that can be used for your SaaS.

Grow and Convert is a content marketing agency specializing in the enterprise industry.

In the blogs, teams share case studies, content strategies, how to write content that converts, and specific insights that you can literally copy and apply to your site.

If you are focusing on building an SEO-based conversion site for SaaS, Grow and Convert should be your weekly dose of content insight. Some of the top blogs that you must read by Grow and Convert are:

• How to Create a SaaS Content Strategy That Drives Product Signups
• Pain-Point SEO: How to Produce SEO Content That Drives Conversions
• Going Viral: How I got 10k Views on Medium in 4 days

2. Orbit Media

Orbit Media is a Chicago-based Web design and digital marketing agency. But don’t let this ordinary introduction assume anything.

The blogs on the website are some of the most well-researched and experiment-oriented SaaS marketing blogs that you’ll find on the internet.

They are a summary of 20 years of marketing experience and one of the best teams that is sharing their knowledge with us.

If you are looking to learn about B2B marketing through your website, which you should, you’ll find answers to some of the most common roadblocks in your marketing journey.

On Orbit Media, you’ll find SaaS marketing blogs about AI, analytics, social media, digital strategy, SEO, content marketing, and more.

Some of the best blog posts that you must read from Orbit Media are:

• Formats and the Funnel: How 17 Content Marketing Formats Impact Your Funnel
• The Perfect B2B Website Service Page: 13-Point Checklist
• How to Improve Your Google Rankings Fast: 7 Steps to Rank Higher Using GA4, Google Search Console and ChatGPT

3. Buffer

Buffer regularly shares social media’s most insightful articles. With the rise of B2B social media marketing and building personal brands—Buffer Blog has become among the best SaaS marketing blogs for 2024.

Among all the reasons, Buffer has consistently ensured that all the content they share solves a particular problem.

That means the whole library of Buffer will help you become better at your social media game. And why should it be? The content published on the platform is by industry leaders who know how to build a brand.

You’ll find case studies, experiments, how-tos, news, and much more on the Buffer. Some of the must-read blogs of Buffer are:

• How I’ve Grown To 6 Figures In 3+ Years As A Content Agency Owner
• How 8 Departments That Aren’t Marketing Can Use Social Media
• The Complete Guide to Content Repurposing: How to Get the Most Out of Every Piece of Content You Create

4. Foundation inc

Foundation Inc. is a B2B content marketing agency. When it comes to the content they are producing—they are a source for original research and insights from the SaaS industry.

One can learn what SaaS marketing experts have done to make sure their product reaches the right audience and brings conversion.

From how to produce targeted content to distributing it, you’ll learn about the actions and thought processes behind them.

Foundation Inc. has shared some fantastic free and premium content that makes it among the best SaaS marketing blogs to follow. But if you want to have a start, here are our top picks:

• How Shopify Drives $6M Worth of Traffic With One Tool?
• The Psychology Of Content Sharing Online In 2024 [Research]
• How Zapier Uses Listicles To Drive 5+ Million Sessions?

5. Sparktoro

Sparktoro is among the best SaaS marketing blogs that share insights into digital marketing, audience research, industry insights, and modern marketing tactics.

The founder of Sparktoro, Rand Fishkin, is a well-known marketing leader with years of experience, as well as the founder of the company Moz.

Rand himself is an active contributor, along with other marketing experts sharing their insights on how to run a marketing for your SaaS product. It is important to note here that you might rarely find Sparktoro ranking for your general queries.

But if you have spent some time in this industry, it’s worth visiting the blog on a weekly basis. Some of the blogs that you must check out are:

• How to Future-Proof Your Marketing for an AI-Centric Search World
• Who Will Amplify This? And Why?
• Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World

6. Close

Close is among the most valuable SaaS marketing blogs that share learnings attracting and converting qualified leads.

You’ll find some of the best articles on cold email writing, overcoming sales objections, and crafting a persuasive copy for your campaign.

While Close itself is an all-in-one sales CRM, you’ll find insights into strategies that you can adopt to increase conversion in marketing as well.

Be on the way to reducing your churn rate or broadening your marketing via SaaS integration. Blogs on Close are value-packed sources of information for SaaS marketers. Here are some of the top picks that you must read:

• How Long Should Your SaaS Trial Be?
• 38 B2B Cold Calling Tips for Sales Success in 2024
• How Close built a killer content marketing machine

7. Intercom

Intercom is a leading customer messaging platform and among the best SaaS marketing blogs, sharing some of the most valuable insights.

The blog covers topics like customer support, AI, automation, and building a customer-centric marketing strategy overall.

The blog has consistently shared articles that keep readers updated with the latest trends, as well as practical steps that can help you drive results.

One of the reasons for such value-packed and insightful information from Intercom is the contribution from the industry leads, offering a diverse perspective for SaaS marketing professionals.

Some of the Intercom blogs that must be read are:

• Customer acquisition strategy: How to acquire more customers
• How Atlassian built a $20 billion company with a unique sales model
• Customer retention strategies: 5 best practices & 6 strategies for low churn

8. GTMnow

GTMnow.com, previously known as SalesHacker.com, is among the valuable SaaS marketing blogs with a focus on practical, actionable advice.

The blog provides tactical insights that can be immediately applied to sales and marketing strategies. Whether you’re optimizing your funnel, improving outreach, or enhancing customer engagement, the blog offers practical tips.

You’ll learn about lead generation strategies, customer journey optimization, and how to measure your campaign success. Other than blogs, GTMnow also publishes newsletters, podcasts, and videos, along with their live events.

Some of the top blogs from GTMnow are:

• B2B Sales vs B2C Sales – A Complete Breakdown
• The Future of AI for Sales (And How to Prepare for It)
• The Ultimate Guide to Developing Your B2B Marketing Strategy Framework

9. Databox

Databox is among the trusted SaaS marketing blogs that host some of the most unique and insightful for the industry.

The blogs are foremost data-driven and give you actionable tips and examples on how to implement high-intent strategies.

The contributors on the Databox are industry experts who ensure the blog is filled with all the learning a marketing professional needs.

From using modern AI tools in marketing to ensuring you understand your customer better, Databox has curated a collection of articles that will scale up your understanding as a marketer.

Some of the must-read blogs from Databox are:

• How to Set a Marketing Budget for a Small Business: 20 Tips
• 9 Expert Ways to Find the Target Audience for Your Website
• 8 Proven Strategies for Converting Free Trial Users to Paying Customers

10. Cxl

CXL stands for Conversion Experience Level, and it is among the SaaS marketing blogs that have a strong focus on providing insight for product-led strategies.

This includes how to leverage free trials vs freemium versions, acquiring customers, engaging leads, and retaining them.

One can find a wide range of SaaS marketing topics, making it a complete resource that one should follow in 2024.

People with hands-on experience in SaaS share their growth stories and experiment here. So be sure to check CXL out when in doubt for the next big growth hack for your SaaS product.

Here are our top recommendations that you must read from CXL blogs:

• Unique Value Proposition: How to Create a UVP (With 7 Examples)
• How Creating a Sense of Urgency Helped Me Increase Sales By 332%
• How to Use Cialdini’s 7 Principles of Persuasion to Boost Conversions

11. Baremetrics

Baremetrics is focused on sharing SaaS marketing blogs to ensure readers always prepare and stay ahead of the curve when it comes to reaching their target audience.

You’ll find a lot of insightful articles sharing authentic experiences and challenges in SaaS marketing. Along with them, you’ll find articles for the founder’s team and how to ensure your SaaS is ready for growth as well as crises.

If you are part of an early-stage startup and are leading its marketing team, Baremetrics is definitely a blog that you must follow to get a view of how others have solved common SaaS product problems.

Some of the top blogs that Baremetrics has shared for SaaS marketing professionals are:

• 3 things we did to reduce churn by 68%
• How to Write a Subscription Cancellation Email for SaaS
• How We Got Our First 100 Customers

12. Userpilot

Userpilot is a platform focusing on onboarding and product growth. And since SaaS marketing is making a lot of customers sign up, they share among the best SaaS marketing blogs.

You’ll find learnings for the strategic growth of SaaS companies. How they acquired, retained, and expanded their users (and revenue, obviously).

And since the platform is so action-oriented, you’ll find the blogs to be the same. From industry trends to thought leadership and case studies, Userpilot has to be on your reading list for 2024.

Here are the top blogs from Userpilot that we highly recommend you read:

• The Ultimate Guide to Product-Growth Marketing
• The Ultimate Guide to Go-to-Market Strategy for SaaS [Examples Included]
• What is a SaaS Marketing Plan and How to Create One For Your Business?

13. G2

G2 is a well-known platform that provides user reviews and ratings for various software products and services. Their Learn Hub features some of the most insightful SaaS marketing blogs.

They cover a wide range of topics, such as marketing trends, industry insights, and best practices. You’ll also find content such as step-by-step instructions, case studies, and practical tips.

If you are getting started in the world of B2B SaaS marketing, G2 blogs are a great place to begin your learning.

Some of the top blogs for SAAS marketing professionals are:

• KPIs: The Most Important Characters in Your Company’s Story
• Qualitative vs. Quantitative Data: What’s the Difference?
• Salesloft Uses Power of Customer Voice to Drive $1 Million+ in Pipeline

14. Gong

Gong is a revenue intelligence platform that shares the best SaaS marketing blogs for marketers. The focus on the content is always on customer conversation and converting more leads into sales.

The blog discusses effective onboarding, ways to connect with leads, communicate better, and use data to optimize the sales channel.

For SaaS marketers, Gong shares email marketing and lead generation ideas that can be used to target and onboard more users for the product.

Here are a few blogs that you should check from Gong blogs:

• Cold Calling Tips: 17 Proven Techniques to Master Your Cold Calls
• This (Surprising) Cold Email CTA Will Help You Book a Lot More Meetings
• The 12 Best Objection Handling Skills For Sales You’ll Ever Read

15. VWO blog

VWO is a leading A/B marketing testing tool that results in insights from some of the leading tests in the SaaS industry.

Be it testing UI/UX or CX, you’ll find content related to every stage of your user’s interaction with your SaaS product.

There are guides that will help you learn about behavioral analysis, seamless content conversion, and navigation bliss.

SaaS marketing teams can gain insights into creating delightful user experiences, understanding customer behavior, and improving overall satisfaction.

• 5 Reasons Your A/B Test Fails (And How Not To)
• A/B testing case study: removing navigation menu increased conversions by 100%
• Do Human Photos Increase Website Conversions?

Conclusion

For any marketer, learning is part of this career. There are ever-evolving trends and experiments in this industry. But the best part is, no knowledge is ever gated.

Above, we have shared the 15 best SaaS marketing blogs. And you would have added a few of the suggestions to your reading list as well.

But to ensure you get the complete gist of the SaaS marketing world, read all the suggestions before you finalize the top SaaS marketing blogs to follow in 2024.