15 Best SaaS Marketing Blogs You Should Follow in 2024

Being at the forefront of SaaS marketing, you have to stay ahead of the curve to ensure continued success. Surely tweaking your existing SEO tactics helps but, at some point, your team needs to upskill and update themselves with the latest trends and marketing strategies. That can be achieved by doing SaaS marketing certification courses.

While business milestones and personal achievements speak volumes about your competency as a SaaS marketer, you can also flaunt your newly acquired skills by showcasing certification on your CV.

We’ve handpicked 9 top-tier SaaS marketing courses that offer effective ways to enhance your expertise. Whether you’re a seasoned SaaS marketer or a newbie, there are certifications available for everyone.

But you wonder, “What’s the best SaaS marketing certification for me out of these nine?” To answer that, there are three key points you need to keep in mind while going through this article:  

• What key skills will you learn after completing the course? 

• Time to complete it 

• It’s pricing

If answers to the above questions align with your needs and wants, those are the courses you should take up.

Best SaaS Marketing Courses

The courses that made it to our list might not have the ‘SaaS marketing’ term in their title. This sounds strange but SaaS marketing stands out as a niche under digital marketing. 

This means that the digital marketing skills that you’ll learn out of these courses are valid and applicable to SaaS marketing too.

In other words, you can read the title of this article as ‘the best digital marketing courses for SaaS marketers’.

1. Growth Marketing Minidegree by CXL Institute

CXL is considered a gold standard for learning digital marketing. They have tons of insightful blogs crafted with the data-driven marketing approach. But, as CXL claims that it turns marketing specialists into marketing leaders, it offers about 150 certification courses too.

And out of all, their Growth Marketing Minidegree tops our list as a B2B SaaS marketing course. The course falls in, as they call it, the Minidegree category. Meaning, that it’s more like a detailed training program than just a relatively short professional course.

It covers the entire growth marketing in seven cumulative tracks. What’s the most enticing aspect of CXL’s courses is they are taught by well-known people in the field and they’re absolute best at what they do. 

The certification length is about 95 hours which includes 7 tracks and 30 courses consisting of video materials, assignments, and a final exam to get the certificate. Head over to their website for the detailed curriculum.

Key skills you will learn:

• Growth marketing (Advanced level)

If you are a novice SaaS marketer aspiring to be an expert with no pressing deadlines, this is the best SaaS marketing course for you. It’s a self-paced course, but if you can do 2-4 hours/week then it would roughly take you 10 months to complete it. 

The course is ideal for full-stack marketers aiming to become a growth specialist, and for professionals who want to join growth teams. Not just SaaS, skills you’ll learn from this certification will be equally applicable to eCommerce and B2B enterprises.

Course Price:

This SaaS marketing certification is pricey. It costs ₹ 7038.00 / month if you purchase a personal plan with annual access. Visit their pricing page for other pricing options and FAQs.

2. HubSpot Academy’s Inbound Marketing Course

The 2nd spot is secured by HubSpot Academy’s Inbound Marketing Course. Well, it’s highly unlikely that you’ve never heard of HubSpot being a marketing professional.

It’s a software company that develops and markets products for inbound marketing and sales.

The course is all about being able to create and use content at its full potential to attract customers, solve their problems, and accelerate the buyer’s journey for your SaaS marketing goals.

Key skills you will learn

•  Lead generation
•  Content marketing
•  Inbound marketing
•  Reporting & performance

In this inbound SaaS marketing certification, you also get to learn to optimize workflow using AI tools and automation. This course contains 7 lessons consisting of 24 videos of 5 hours in length in total and 7 quizzes.

It is suitable for marketing managers or an inbound marketing person in a SaaS company who’s looking to upskill themselves. Business owners can also take up this course to boost their ROI and refine marketing strategies.

Course Price:

HubSpot’s Inbound Marketing Course is absolutely free of charge and comes with certification. All you’ll need to do is sign in to get started.

3. SaaS Growth Engine by Demand Curve

Next up on our list is the Growth Engine course by Demand Curve. The term ‘growth engine’ for a B2B SaaS marketing course looks promising. Well, it’s the term Demand Curve coined for a skillset you’ll acquire after finishing their curriculum.

Demand Curve’s core idea behind this course is to cut the noise around Growth space on the internet. 

It claims that the strategies they’ve taught are tried and tested by big agencies and experts.

As a business owner, relying on agencies to meet sales targets and sustaining numbers over time can be nerve-wracking sometimes. It can burn a hole in your pocket without guaranteed success and also it can put you months back on a bad hire.

That said, getting a SaaS marketing certification and acquiring skills in the growth marketing space is like the icing on the cake. This course exactly fits into that criteria. It’s divided into 6 parts and you get lifetime access to it. 

Key skills you will learn:

• Growth marketing (Intermediate level)

You’ll be able to implement learnings in about 6 weeks. 

The growth Engine course is suitable for marketers who are new in the growth space or want to upskill themselves to drive more sales and retain SaaS customers. If you’re trying to land a job or want to dive deep into theory, this course is not for you.

Course Price:

It’s priced at $ 1200 with a lifetime access. There are other benefits like saving on marketing tools upon enrolment as well. Head over to their website for more details.

4. Google Analytics Academy

If your SaaS business relies on the data coming from Google Analytics then there’s no better certification course than this one.

Google has divided the entire analytics course curriculum into four parts.

1. Google Analytics for Beginners
2. Advanced Google Analytics
3. Google Analytics for Power Users
4. Getting Started With Google Analytics 360

So, no matter whether you’re a beginner or a pro, you don’t have to go through an extensive curriculum to get your SaaS marketing certification. You can easily pick up and complete the course according to your current level of knowledge.

To exactly know what these courses cover, visit Google Analytics Academy. Not to mention, all Google Analytics Academy courses are free.

Additionally, you can take Introduction to Data Studio and Google Tag Manager Fundamentals courses from Google Analytics Academy.

5. Product-Led Growth Fundamentals

In sales-led marketing, retaining customers of SaaS products is pricey and difficult. Instead, a product-led approach would drive sales without you needing to be pushy. This is the concept of ‘Product-Led’ marketing.

Well, it’s nothing but the inbound B2B SaaS marketing. ‘Product-led growth’ is just a fancy word they’ve used for it. The founders of PLG (Product-led Growth) believe in inbound marketing for SaaS products and that’s what they prove in their relatively short certification course.

Key skills you will learn:

• Importance of inbound marketing in SaaS

The course is suitable for everyone in the SaaS marketing space. You can complete the Product-led Growth certification by going through the video content and clearing the exam at the end in a few hours.

Course Price:

It’s free for everyone. Additionally, you can pair your learnings with their Product-led Growth book.

6. Conversion Copywriting 101 By Copyhackers

Writing crisp copies is an art! As a B2B SaaS company, you consistently have to put efforts into attracting potential buyers, convert them, and ensure they do not unsubscribe. As a SaaS marketing person, if your copywriting skills are on point, you may boost and scale your sales drastically.

Basically, this course will make you a ninja copywriter resulting in high conversion rates.

Key skills you will learn:

•  Copywriting

Although this course is not specifically designed for SaaS companies, most of their tips are applicable. Whether it’s writing emails or making social media posts, you will know how you should do it.

This course is suitable for anyone who wants to hone their copywriting skills.

Course Price:

Copyhackers provides this certification for free.

7. Semrush SEO Toolkit Course

This SaaS marketing course focuses on content marketing in general for your products. They’ve demonstrated various aspects of content marketing using their SEO tool Semrush. If you look at it in a bigger picture, they’re marketing their own SaaS product by offering this certification!

But that shouldn’t stop you from doing this course. It covers core concepts that remain the same regardless of what SEO tool you use. 

Key skills you will learn:

• Content audit
• Topic and keyword research
• Brand monitoring
• Social media poster
• Post tracking tool
• Marketing calendar

The course is very short. But at the end of the course, you’ll have to pass the final exam, for which, you get 3 attempts to get your SaaS marketing certification. 

Course Price:

The course is free. And on top of that, it will give you an edge when applying to a company that already uses Semrush!

8. Blogging for Business By Ahrefs

Ahrefs doesn’t require any substantiation to prove its credibility as it’s running a SaaS business itself and is an expert in the game! Their SEO tools are one of the best in the market.

If you’ve ever come across their blog articles and guides on SERP (usually ranked on the first page), you might know how in-depth, data-driven, and insightful they are. They’re teaching what they’re good at, so without a doubt, an Ahref course would be on our list.

However, the reason why it’s so down on the list is that you won’t be getting any SaaS marketing certification for this course. Ahrefs sells digital marketing tools and offers free educational material in various content formats. 

That being said, blogging for business is one such free-of-cost course for SaaS marketing enthusiasts available on YouTube. You are not required to sign in to view this course.

Key skills you will learn:

• Creating blogging strategies that attract customers
• Insights on how their own business benefited from their strategies
• Getting consistent traffic
• Finding topics for blog
• Optimizing articles and blog promotion

Blogging for business is suitable for all SaaS marketers, digital marketing leaders, bloggers, and freelancers to drive sales. Their content is divided into 11 modules containing 40 videos in total. The length of the course is 4 hours 50 mins. 

9. The Complete Digital Marketing Guide on Udemy

Finally, we’ve reached the end of this list and we have this high-rated Udemy course on digital marketing in general. As its title reads on Udemy, it covers 24 courses in total in one.

Its creators, Robin & Jesper, keep them updated according to new trends and SEO updates. What’s more, it covers digital marketing in its entirety. 

Key skills you will learn:

• Digital marketing and SaaS marketing
• ChatGpt
• Prompt engineering
• Social media
• Google ads
• WordPress
• SEO

The course length is 75.5 hours which also includes assignments, 33 articles, downloadable resources, and a certificate of completion.

Course Price:

Its cost varies on whether there’s a sale ongoing or not. We recommend purchasing it when there’s a sale on Udemy. It costs about ₹ 3,099 without a discount. 

Conclusion

We hope your search for the best SaaS marketing certification ends here with this article. To conclude, if you want to choose a long route and don’t have budget constraints, we highly recommend taking up the Growth Marketing Minidegree by CXL Institute. Nothing beats that. Also, if you’re a SaaS business owner, you can choose an unlimited-seat team plan to train your team as well.

If that’s not the case, you should consider getting the other certifications on our list based on what value it can add to your current knowledge. Most of them are free or come with a lower price.

We’ve chosen courses that enhance various skills you require as a B2B SaaS marketer including Google Analytics, copywriting, growth marketing, blogging, digital marketing in general, SEO, and inbound marketing. This way, it will make you a more complete SaaS marketing professional.