15 Best SaaS Marketing Blogs You Should Follow in 2024

We’re in 2024 and the prominence of SEO for your SaaS business is not questionable. But simply acknowledging this fact and implementing SEO in an unplanned manner won’t work. You need to tailor your strategies and tactics using SaaS SEO tools. 

SEO has become more complex than it ever was. There were times when driving organic traffic was as easy as stuffing keywords on the page.

But if you see the bigger picture, SEO is not that complicated. The algorithm has gotten better since then and it gets updated every once in a while. 

So according to that, you need to keep playing the SEO game using different software available for SaaS inbound marketing and organic growth. That’s the only rule. And in this article, we will help you with it. 

Choosing the right SaaS SEO tools is important. There are so many choices available and choosing the wrong set of tools can cost you stunted organic growth, money, and a lower conversion rate. 

Let’s now explore our list of 15 best SaaS SEO tools.

Our Curated List of Best SaaS SEO Tools

Before you start going through our recommendations, you should know that you don’t need all of them. Rather, look at this list as a buffet of SaaS SEO platforms and pick the ones that you need.

We asked experts and marketing professionals in our circle about the SEO SaaS software tools they’ve been using and their experience with it. I’ve used most of what’s included in our list myself at our organization at some point.

1. Ahrefs

Being a SaaS software, Ahrefs never cease to impress SaaS marketers. It fulfils almost 90% of your SEO needs being an all-in-one SaaS SEO tool. Ahrefs provide a bunch of tools for free and the rest on a subscription model.

Before we know more about it, let me tell you why it is on top of the list. This SEO SaaS software’s DR (Domain Rating) is considered the primary SEO metric by 67% of SEO professionals.

What’s more? AhrefsBot is the most active web crawler among all SEO tools according to Cloudfare radar.

How can it help you with SEO?

The short answer is, “with everything”. Ahrefs offers numerous tools that help with content marketing, social media marketing, competitors’ analysis, SEO audit, keyword research, website traffic, backlinks, and rank tracking. 

They’ve been expanding their portfolio of tools consistently over the last few years. Ahrefs has started building its search engine! However, its beta version is available to use.

Features

• Webmaster tools
• Backlink analysis
• Keyword generator
• AI writing tools
• Batch analysis
• Social media marketing tools
• Content gap analysis 
• Free marketing and SEO courses

And a lot more.

These are the key features. Head over to their website to know about all the features they provide.

Pricing

Ahrefs follows a freemium model. Unless you’re a beginner, you should get a subscription. Their pricing plans are divided into 4 sections.

Lite	$ 99 /month
Standard	$ 199 / month
Advanced	$ 399 / month
Enterprise	$ 999 / month

You will find details on their pricing page on what you get in different plans. However, if you’re new to Ahrefs, I’d recommend you try their free webmaster tool first to get the gist.

2. Google Search Console

The next best SaaS SEO tool for you would be Google Search Console. If hypothetically, you’re allowed to use only one software, GSC would be it. It is a web service by Google to ensure your business website appears just right on Google’s SERP.

How can it help you with SEO?

With the help of GSC, you can measure the site traffic (including real-time) to ensure your targeted pages are performing well. In addition, it picks out issues and errors that are stopping your website from using its full potential to drive organic growth on Google search engines.

You can pair your GSC with Google Search Analytics. That way, you can see what search queries are more responsible for organic traffic, and use other factors like impression, bounce, clicks, and position too.

Its sitemap submission feature lets you submit a sitemap to Google for up-to-date indexing. This is a kind of mandatory step to perform for your website.

Features

• Details of top-ranking keywords and search queries
• Proper indexing on Google by submitting sitemaps
• Receiving alerts on web pages through email
• URL inspection tool for thorough information on crawl and indexing
• Free GSC training tutorials

Pricing

It’s free.

3. Google Analytics

This is another powerful Saas SEO tool to add to your inventory. Analytics, as its name suggests, provides you with all numbers and stats. That helps you in using those insights to identify customer behaviour patterns. 

If you’re a beginner and do not want paid tutorials, Google Analytics Academy has your back. Plus, you also get a completion certificate to add to your CV.

How can it help you with SEO?

Analytics help you closely monitor how your customers interact with your business. You can then build tactics accordingly. 

For instance, if one of your blog posts that promotes one of your services in SaaS is getting more traffic, you can drive that traffic by placing the CTA more efficiently.

Further, when you understand more about customers, you can start building content keeping in mind how to drive more organic traffic. Moreover, Analytics uses machine learning to predict insights.

Features

• Built-in automation for data
• Reporting the insights
• Advertising workspace
• Explorations for customized reports

Pricing

It’s free.

4. Moz

Here comes one more all-in-one SEO software for your SaaS business. Moz is more like an alternative to Ahrefs. Do you already know that DA (Domain Authority) and PA (Page Authority) are not the actual metrics that Google recognizes?

Well, Moz coined those terms, developed their formula, and made them so popular that some people started considering them as official metrics used by Google. 

How can it help you with SEO?

I like how Moz has bifurcated its plans based on their usage and needs so that you don’t have to spend on extra features that you’re not going to use. Not just that, some of them are high-end SEO products that process a lot of data to bring you insights.

That way, you don’t have to switch to Moz and purchase one of their SaaS SEO products and get the job done. 

Like Ahrefs, you can achieve every need for your SaaS marketing, and going through every detail is the limit of this article here. You should check out their website and book a call if you need to.

Here are the key SEO tools Moz has to offer:

• Moz Pro: All-in-one SEO software
• Moz Local: Tool for local visibility and SEO
• Stat: Analytics and SERP tracking
• Moz API: Big data of links to power your SEO
• Moz Data: Customized data solutions for developing the right strategies

Features

• Keyword research
• Competitive research
• Link research
• Rank tracking
• Domain overview
• Site crawl

Pricing

There are different prices for different Moz tools. Nevertheless, I’m including Moz pro pricing here. About the rest, you can check them on the website. Also, there is a 30-day free trial for Moz Pro, so definitely give it a try.

Standard	$ 99 /month
Medium	$ 179 / month
Large	$ 399 / month
Premium	$ 999 / month

There are discounts if you pay in advance.

5. Semrush

Semrush is a little different from Ahrefs and Moz but still is an all-in-one SEO SaaS software. It is a Swiss company that provides solutions for all SaaS marketing needs. 

It engulfs all aspects to drive traffic to your site in general, e.g., content, optimization, marketing, social media, and advertising.

How can it help you with SEO?

With their keyword research tools, content marketing, local SEO, site audit, and competitors’ analysis, you can leverage the right keywords to attract potential customers to your website and speed up your SaaS purchase cycle. 

Semrush is also more appropriate for advertisement. So you can also bring paid traffic to increase your SaaS prospects.

Features

• Keyword research
• Competitors’ analysis
• Audit
• Content marketing toolkit
• Paid advertising and PPC keywords
• Link building

Pricing

Pro –  $129.95/ month

Guru – $249.95/ month

Business – $499.95/ month

6. Screaming Frog

Screaming Frog’s SEO spider tool is a web crawler that lets you audit your website no matter how big it is. It is a standalone SaaS SEO tool. 

Surely, you can audit your websites in all-in-one SaaS software on our list, but if your only goal is to audit and fix on-site issues, this should be your go-to tool.

How can it help you with SEO?

Screaming Frog lets you do a comprehensive audit, for instance, it has outstanding features like extraction of data with XPath through HTML of the page, and integration with Google Analytics, Google Search Console, and PageSpeed Insights.

Not only that, but it can also crawl websites developed using complex JavaScript written in frameworks like Vue, Svelte, Angular, or React.

All in all, you can do a lot more using Screaming Frog. Go through their user’s guide and tutorials to know how to leverage this tool effectively.

Features

The list of its all features is long but here are some key ones

• Basic website audit features
• Audit hreflang attributes
• Site visualizations
• JavaScript rendering
• Crawl comparison

Pricing

They have a free version with limited features. Paid pricing is $259 a year.

7. SEranking

This is one more full-stack SaaS SEO platform. Well, this gem is underrated. During our research, we observed the rising popularity of SEranking among SaaS marketing professionals.

How can it help you with SEO?

Like other full-stack tools, it also lets you do website monitoring through rank tracking, website audits, on-page optimization, keywords, content marketing, and a lot more.

What’s alluring about SEranking is its powerful competitor analysis for backlinks and PPC. That too at comparatively lower prices.

Features

• Insights on competitors’ PPC keywords bidding
• Web crawling to rule out issues and errors
• Track on ranking keywords for maintaining and boosting organic growth
• Backlink analysis and general SEO

Pricing

It has a 14-day free trial with no credit-card-required thing. 

Essential –  $44.00 / month

Pro – $87.20 / month

Business – $191.20 / month

8. Hunter.io

Next up is Hunter. Regardless of its position on our list, Hunter is a must-have for your email campaigns. In SaaS marketing, it’s quite important to reach out efficiently for organic growth. 

From finding prospects’ email addresses to sending templated emails, Hunter will make outreach a smooth process. Apart from that, it also is available in the form of a browser extension and Google sheet add-on.

How can it help you with SEO?

As a SaaS SEO tool, Hunter plays an important role in finding emails of a domain or professionals. This saves a lot of time by introducing automation in finding contact details. 

Sometimes you get multiple email addresses for one website or a person, in that case, you can manually choose what address to keep or choose one that’s marked verified by Hunter.

Email campaigns can be performed for broken link building, link building through guest posts, sponsored posts, creating round-up posts, warming up prospects and leads, etc.

Not just that, its integration with Google Sheets allows you to automate follow-up emails too.

Features

• Email address search for domains and working professionals
• Email verifier
• Intent data prediction for finding new prospects
• Email campaigns
• API and integrations

Pricing

It offers a free plan with limited features.

Starter –  $34.00 / month

Growth – $104.00 / month

Business – $349.00 / month

9. Ubersuggest

Whether you’re a beginner SaaS marketer or want a second opinion on your keyword data for accuracy, Ubersuggest is for you. This tool is co-founded by the digital marketing guru Neil Patel.

Ubersuggest is probably the cheapest SaaS SEO tool available, so yes, if you have a budget constraint, I recommend you give it a shot.

This tool is just for keyword-related stuff and not for your entire SEO game. However, you can do an audit of your website using Ubersuggest too.

How can it help you with SEO?

You can track all keywords in your SaaS product’s niche and create content around them. Apart from that, you can use the keyword generator to include it in your articles and use content ideas to fill the content gap.

Ubersuggest offers SEO audit and domain overview that potentially give you an edge over your competitors with SaaS SEO metrics.

Features

• Domain overview
• Keyword suggestions and content ideas
• Backlink data for insights
• Website Audit
• Top ranking pages for your keywords

Pricing

It has a 7-day free trial option.

Individual– $12.00 / month

Growth – $104.00 / month

Enterprise–  $40.00 / month

10. Buzzsumo

Next up is Buzzsumo. The tool is popular for social media, content marketing, and PR marketing. So it would be a good fit for your SaaS business for these requirements.

How can it help you with SEO?

It was founded in 2014 and has been an underrated SaaS SEO software. Their crawler is powerful enough to provide updated data about keywords and broken links quickly.

Its database offers comprehensive data on influencers and journalists in your space.

Apart from that, competitors’ analysis, monitoring of website metrics, video marketing, and a lot more can be done using Buzzsumo. To exactly know how you can use it for your SaaS product, try out the 30-day free trial.

Features

• Content discovery
• Content research
• Finding influencers
• Tracking mentions, trends, and updates
• Chrome extension
• API

Pricing

It offers a 30-day free trial without credit card details.

Content Creation –  $199 / month                                                 

PR & Comms – $299 / month                                                         

Suite – $499 / month                                                                  

Enterprise – $999 / month    

11. Google Trends

You’ve spent your resources to create valuable trending content but when you start marketing it, the trend is routed downwards. That’s frustrating, right?

Google Trends is the best SaaS SEO tool for that purpose. You can run a search for your keyword and see how well it is trending over what demographic area. 

Or also, you can check what’s trending among your target audience and find those intersecting keywords with your SaaS product. That’s how you can leverage trending content for organic growth.

How can it help you with SEO?

If you time it right, you can stay ahead of the competition and beat them easily using Google Trends. Its ‘top queries’, ‘rising queries’, and change in ‘keyword interest’ will provide you with the idea of that.

Moreover, you get to pick the category for trending keywords. That makes it easy to weed out other unnecessary trends. 

When you need a post that should get more traffic around a specific time of year, for instance, a Cyber Monday discount on your SaaS SEO software, you can figure out when people are exactly starting Googling stuff. You can find those details in the ‘interest over time’ tab for the topic or keyword.

Features

• Keyword and trend research
• Trend monitoring
• Real-time search data
• Interest over time for trends

Pricing

It’s free.

12. Surfer SEO

While researching for this article, I came to know about Surfer SEO through its free AI article outline generator. That sounds outstanding and after learning about what all SurferSEO can do, I decided to include it as one of the best SEO SaaS tools for my list.

Surfer is not a full-stack software, the core of it deals with writing content that ranks well and brings organic growth.

How can it help you with SEO?

This SaaS software primarily offers four tools: Surfer AI, Keyword research, Content editor, and Audit. Whereas the free tools consist of an AI outline generator and a Keyword Surfer extension for Google.

These tools are quite self-explanatory. Surfer AI writes content for you powered with Artificial Intelligence. However, it claims that articles can be generated with one click but I recommend you edit them for a human touch and tweak it to reflect your views in it.

Features

• Competitors’ analysis
• Keyword research
• AI content generation
• AI article outlines 
• Website audit

Pricing

Essential –  $89 / month                                                 

Scale – $129 / month                                                         

Scale AI– $219 / month                                                                  

Enterprise – $399 / month    

13. Answer The Public

This is the tool for a content strategist on your SaaS SEO team. It basically creates a huge tree with multiple branches and sub-branches of possible search queries. Not a very sharp tool to use for content topics, but surely it triggers your creative juice to create more content ideas. Again, it’s one more tool acquired by Neil Patel.

How can it help you with SEO?

The search variations that Answer the Public tools are mapping mimic a search engine’s auto-complete searches with different question modifiers. 

The tool puts brainstorming ideas on screen.

Features

• Insights on what people are interested in and how they’re asking it
• Ease in grouping queries to cover in an article

Pricing

All below-mentioned plans have a free 7-day trial.

Individual– $5 / month

Pro – $49 / month

Expert–  $199 / month

14. Buzzstream

Next up is Buzzstream. This SaaS SEO tool is a complete solution for outreach requirements. If you’re already using a full-stack SEO suite, and need a dedicated and complete outreaching tool, you should go with this one.

How can it help you with SEO?

Buzzstream offers finding and automatic list building for your PR prospects and bloggers you’ve worked with. All in all, your PR marketing is sorted with Buzzstream.

From finding guest posting prospects to running an outreach campaign, Buzzstream does everything. Not only guest posts, you can use this tool for outreach for any link-building tactic.

Lastly, outreach for content promotion is also something you can do using Buzzstrem. This SaaS marketing tactic can drastically increase your visibility on the web and drive organic growth.

Features

• Some free SEO tools
• Comprehensive outreaching tools
• API
• Email campaigns
• Ease of reporting data

Pricing

It has a free trial but with credit card details provided.

Starter –  $24 / month                                                 

Growth – $124 / month                                                         

Professional – $299 / month                                                                  

Custom – $999 / month

15. HARO

Finally, we’ve reached the end of our list with this underrated SaaS tool. Well, this is not exactly an SEO tool. Let me explain why.

HARO stands for Help A Reporter, a community for journalists and sources.

How can it help you with SEO?

Now, HARO is a little bit out of the line for this the best SaaS SEO tools list. But, the key here is to provide sources to journalists on your platform, obviously only if that aligns with your SaaS product.

This way, you are collaborating and developing your network with journalists. As returning the favour or out of courtesy, journalists may give you a link back to your domain. 

High authority links move needles drastically! All in all, that’s how you can use HARO for your benefit, it’s a win-win for you and the journalists.

Features

• Filter journalists’ data by location
• Large database of potential sources and journalists
• Alerts on email

Pricing

Its free version and paid version are different for only two features: Limited access to viewing public profiles and Email alerts.

Paid plan is for $19 / month.

Picking The Right SEO Software

You have an entire list of SaaS SEO tools now. So what are the right ones for you? Well, deciding that is not too tough. You just need to pick those that align with your budget, goals, and competency of the tool.

Let me help you out a bit here. If you don’t have budget constraints and want to level up your already existing game, pick a tailored Ahrefs plan. Additionally, for email marketing and outreach, you can choose from either Hunter.io or Buzzstream. Not to mention free yet powerful Google software to include; Analytics, Search Console, and Trends.

Alternatively, you can replace Ahrefs with Moz or Semsursh and keep other tools the same. That’s my second-best recommendation. 

Nevertheless, despite this in-depth guide, you need to perform your homework on your requirements to pick the right ones from our list. I’ll leave you at it. Let us know if you have any questions in the comment section below.